Have it Your Way
Ok, I am thoroughly amused by the new print campaign Burger King has on its various cups, bags, etc. They are actually funny, mocking themselves and the general way fast food restuarants market their goods. For example, on the cups:Maybe you want a lot of ice. Maybe you want no ice. Maybe you want your top securely fastened, or maybe you want to go topless. Hmmmm? Maybe you want to mix Coke and Sprite. Maybe you want to let your cup runneth over (we wish you wouldn't). Whatever you do, make sure to have things your way.
I'm not sure why that makes me smile every time I see it. And I just read the bag for the first time today, which equally amused me:
Getting fresh hot food is exciting. But for some it can be too much to handle, leading to heavy breathing, lightheadedness and in a few cases, fainting. If you feel you're getting much to excited here's what to do: quickly remove the contents of this bag. Hold it up to your mouth. And slowly breathe in and out. Once you've calmed down, put down the bag, finish your meal and try concentrating on other things like slow-flowing streams or sleeping kittens.
I think what tickles me about this is the sheer randomness of it. It goes hand-in-hand with the campaign they kicked off during the Superbowl, with a rather abusrd commercial, and a theme song that took great pleasure in being totally ridiculous. If you haven't seen it, check it out here.
All in all, I find I respect a company who can make fun of itself a little more than one who takes itself too seriously. The marketing department is showing that they have a sense of humor, and you know what, it works. I don't generally go to Burger King, but lately when I crave greasy fast food, I find myself thinking of them first. So kudos to whomever came up with this idea!
posted by Toni @ 1:52 PM
Comments: 6
